Who
We
Are

Legacy Driven Sports (LDS) is a sports event management and marketing organization based in the San Francisco Bay Area. For over four decades, we have been at the center of some of the region's most celebrated basketball events, and our reach continues to grow nationally and internationally.LDS was founded on a simple but powerful belief: that sports, when organized with intention and excellence, have the power to transform athletes, families, and entire communities. That belief drives every event we produce, every partnership we forge, and every young athlete we serve.

What  We Do

  • Sports Event Production and Management
  • Youth Basketball Development Programs
  • Celebrity and Pro-Am Event Activation
  • Corporate Sports Marketing and Brand Partnerships
  • Educational Programming for Student-Athletes

Our Mission

To impact our world and change the game for good, by creating sports experiences that uplift communities, connect athletes with opportunity, and bring visibility to brands and causes that matter.

Our VISION

A worldwide sports ecosystem where basketball serves as a universal language. From the neighborhoods of Oakland to arenas across six continents, Legacy Driven Sports is building platforms that connect players, fans, coaches, and brands in ways that create lasting impact.

Leadership Built on a Lifetime in the Game

Legacy Driven Sports was founded and is led by Carl S. Foster, one of the Bay Area's most seasoned sports event executives. Carl's career in sports spans more than four decades and reads like a who's-who of professional athletics and event management.

What We Stand For

Purpose Over Profit

Every event we produce is designed to leave something behind: a memory, an opportunity, a connection that changes someone's trajectory.

Excellence in Execution

Our roots are in the Bay Area, and we carry those roots with us everywhere we go. LDS gives back through education initiatives, youth development programs, and charitable partnerships.

Faith-Driven Impact

At the core of Legacy Driven Sports is a conviction that God connects kingdom visions together for greater impact. We operate with integrity, vision, and a commitment to something bigger than basketball.